Digital Asset
- Blockchain
- Branding
2018
Brief
The Blockchain, we heard of it! — Digital Asset is a leading the way in the blockchain industry with smart contract. ASX, the (Australian Stock Exchange) just decided to upgrade its post-trade settlement and clearing system with DA blockchain technology. We teamed up with them for more than 12 months, to help them create a design language that reflects their strategic positioning and product offerings.
Our Brand Strategy
For Everyone — The “blockchain” is on the rise around the world. But while interest is rapidly growing, many don’t have a clear sense of what blockchain actually is and how it works.
In an effort to provide a clear and engaging introduction to the blockchain, we created a set of videos all across the site, explaining a new and unconventional technology in a way that was universally understandable.
Bring it to life!
We also helped the marketing team design some marketing materials (banners, social ads, booth, booklets, business cards, …)
