Form Assembly
- Branding
- Mobile
- Website
2022
Brief
New brand identity and digital experience for the fast growing company FormAssembly — Whose mission is to help organizations take control of the data collection process. With a two-year revenue growth of 62%, FormAssembly decided it was time for a new strategy and a refresh reflecting their position on the market.
Brand Strategy
We build the brand around the FormAssembly’s mission to help organizations take control of the data collection process.
With the strategy to stay “product focus” in mind (no illustrations), our team came up with this shape evoking an abstract stack of forms.
Besides being used on the site to support product screenshots, photography and being a nice section separator, we embraced that shape even further and brought it to the wordmark.
