LeverEdge
- Brand Identity
- Illustrations
2020
Brief
Brand new identity , Website and Product design for LeverEdge — A Fintech platform helping students find the best rates for their loans. They needed a warm design language capable of building trust and showing their dedication in helping students.
Tone of voice
Finding a loan is tedious task. The research to the best rates often means spending hours on different banking site, comparing their offers and filling out endless forms. LeverEdge just switches the roles, how cool is that!
The identity is designed to bring “joy” back to the search to student loans. A more “joyful” process was at the heart of the new brand redesign.
