How we made “Analytics” Easy & Engaging — Mixpanel became one of the giants in “Mobile & Web Analytics”. And they got there with a focus on design that’s uncommon for an analytic service. From 2013 to 2017, we worked side-by-side with the marketing team to re-position Mixpanel’s messaging and give the marketing site a fresh new identity.
Y’all get the concept of the logo, right? It’s a funnel. It’s bold, simple and direct. Mixpanel Co-founder (Suhail Doshi) came up with the concept. All we did is refine the shape and give it a new typeface.
The brand employs a serie of isometric illustrations to invoke Mixpanel’s values: Fun, playful & futuristic.
Since 2013 till 2017, we worked closely with their team to create all the art direction for their digital products, brand platforms and campaigns. By challenging the norm of analytics, Mixpanel design became rapidly a hit with its gorgeous illustrations, playful UI and tons of delightful experiences throughout the sites.
Branding and ICO landing page for a crypto currency company. Back in January 2019, Micai launched an ICO and approached us to create their entire campaign to promote it.