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Mixpanel

  • Branding
  • Illustrations
  • Website

2017

Brief

How we made “Analytics” Easy & Engaging — Mixpanel became one of the giants in “Mobile & Web Analytics”. And they got there with a focus on design that’s uncommon for an analytic service. From 2013 to 2017, we worked side-by-side with the marketing team to re-position Mixpanel’s messaging and give the marketing site a fresh new identity.

Identity

Y’all get the concept of the logo, right? It’s a funnel. It’s bold, simple and direct. Mixpanel Co-founder (Suhail Doshi) came up with the concept. All we did is refine the shape and give it a new typeface.

Visual Identity

The brand employs a serie of isometric illustrations to invoke Mixpanel’s values: Fun, playful & futuristic.

Website

Since 2013 till 2017, we worked closely with their team to create all the art direction for their digital products, brand platforms and campaigns. By challenging the norm of analytics, Mixpanel design became rapidly a hit with its gorgeous illustrations, playful UI and tons of delightful experiences throughout the sites.

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Ledger

  • Branding
  • Website

2018

Brief

Branding and marketing site for a FinTech startup powering a new way for the insurance industry to price risk, in real time. We created a tone of voice that investors and insurances companies can relate to and that can really reflect Ledger’s technology.