Overpass
- Branding
- Marketplace
- Photography
- Website
2021
Brief
Brand new identity, Messaging & Website for Overpass — An online marketplace that connects businesses with on-demand sales freelancers around the world. Overpass worked with us to consolidate their position on the market.
Brand Strategy
The identity is designed to reflect the energy, determination and spirit of their freelancers. The new identity needed a sentiment of sophistication, forward-thinking. All these elements are supported by a wide color palette, use of distinctive shapes and strong photography.
